Founding Visual Design Lead

Why This Role Matters Now

We’re growing fast - as we scale our brand, design, and creative execution are central to how customers experience and feel about DualEntry. The Founding Visual Design Lead will own design strategy and output end-to-end across brand, marketing, and product assets — setting the standard for speed, craft, and consistency.

We think in systems, protect the core, and embrace creative destruction. We iterate while building and ship with purpose.

Underneath it all is a belief that beauty matters — that emotion belongs in software, and that what people remember most is how it made them feel. We strive for excellence in design across all customer touchpoints.

About DualEntry

Founded in 2024, DualEntry is one of NYC’s fastest-growing AI startups, backed by top-tier VCs and 30+ unicorn founders.

Our team previously built a $100M ARR business from scratch, scaled it to 300+ people, and led a successful exit.

Now, we’re building a category-defining AI-native SaaS ERP product to automate and modernize enterprise accounting — one of the most painful and outdated products in finance still stuck in the 1990’s.

We move fast and care deeply about what we ship.

📍 Location: Remote with overlap to our New York HQ on US EST timezone.

Where You’ll Create Impact

• Deliver end-to-end, high-speed, high-quality design output across all channels:

  • Marketing assets (ads, landing pages, campaigns, social)

  • Website, product marketing, and digital brand presence

  • Motion graphics, animations, and light 3D design

  • In-app illustrations, product visuals, and onboarding flows

  • Print, merch, and other physical brand experiences

• Define and evolve DualEntry’s design system and brand identity across touchpoints

• Manage and direct 1–2 freelance designers to increase output and maintain consistency

• Bridge strategy and execution: from brand-level storytelling down to pixel-execution

• Partner with Product, Marketing, and Founders to ensure design drives clarity, differentiation, and beauty at speed

• Evolve and extend existing brand elements to solve new design challenges

How You’ll Work

You’ll work directly with:

• Founders - clarify design vision

• Marketing & GTM – deliver design assets to increase revenue

• Product & Engineering – create magical UX moments and ensure design consistency

You’ll operate with full ownership: balance speed with craft, make fast decisions and designs, and elevate the design bar across the company.

What Sets You Up for Success

• 6+ years of professional design experience (agency or startup), spanning digital, motion, and brand

• Exceptional visual taste, craft, and attention to detail

• Proven ability to deliver at high speed without compromising quality

• Strong portfolio across digital, brand, motion/animation, and marketing design

• Deep mastery of Figma and adjacent tools (Adobe Suite, After Effects, Blender/Cinema4D or similar)

• Ability to manage and direct freelancers for fast, consistent output

• Practical, brand-minded designer

• Bonus: experience in SaaS and FinTech

Why You’ll Thrive Here

• You’ll be the first Design Lead, defining and executing the foundation of DualEntry’s brand and design systems

• You’ll own high-visibility creative work that directly shapes perception and growth of one of the fastest AI-native start-ups

• You’ll work across disciplines: brand, digital, motion, and product design

• You’ll partner directly with experienced founders and GTM leaders on strategy and execution

• You’ll get both high-level creative freedom and day-to-day ownership over details

• You’ll see your work directly drive awareness, customer adoption, and revenue

Compensation & Benefits

• Base salary: $70K–$125K USD

• Equity: ~$40K+ USD

• Remote friendly work environment with an elite, high performance team

• B2B agreement or regular employment

• 15 PTO days + 12 public holidays

• Visa sponsorship provided and unlock relocation assistance to New York after 2 years

• High-speed, high-trust, high-autonomy team with real ownership

We currently have only one seat for our Founding Visual Design Lead.

If you’re looking to define a category-defining AI brand, deliver exceptional creative across every medium, and move at the highest speed — we’d love to hear from you.